We’re launching a niche Person-to-Person (P2P) payment service that will be targeting users in the 18-40 age group. You might ask “Why another P2P payment service? Isn’t PayPal, Venmo, Square Cash, Apple Pay, etc, enough options for consumers?” Not really. We could argue that all of the services I just mentioned, and even crowdfunding sites such as Kickstarter and GoFundMe, all suffer from the same problem: They do not guarantee results. Payment is never the consequence of hitting a certain goal, thus it is never viewed as an incentive, but a prerequisite.
We began working on the MVP (minimum viable product) in April 2017, and will be launching into beta in mid-September 2017. Why is it taking so long? Because we want to get it right the first time. We’ve spent a lot of time conducting market research in order to pin-point the best value proposition for our potential customers. We also wanted to launch with a fairly robust infrastructure that would allow us to scale quickly, reduce/eliminate privacy concerns, and compete with the big boys that dominate the field.